Advice Group S.r.l.

Acquisition date

July 2, 2021

Sector

MarTech

Status

In portfolio

Operation

Majority

Acquisition date

July 2, 2021

Sector

MarTech

Status

In portfolio

Operation

Majority

Advice Group S.r.l. founded in 2006 in Turin, first introduced in Italy the use of behavioral loyalty marketing,
concept based on the management of behavioural relationship programs with users through the analysis
of big data transformed into clusters and the ability to act in real time with targeted actions to support sales.
Since 2008 Advice signs the first digital collection with important international players in the fields of food
& beverage, insurance, energy and football, winning the authoritative Loyalty Awards in London and further
awards at the Echo Awards in New York.


  • Piazza Armando Diaz 7 - 20123 - Milano

  • P.IVA 10693910969

  • R.E.A. MI - 2550251

Metrika SGR S.p.A.

SGR Registered in the register pursuant to ART. 35 of the TUF at Banca d'Italia, AIF Managers Section, at number 173, on 30/07/2019