SEFO Group further expands its product range by welcoming the 150-time world champion brand of motorcycle, bicycle, and ATV/UTV brake systems
Ponte Alla Chiassa (AR) – Giussano (MB), 30th September 2024 – SEFO Holding, controlled by the Metrika fund and owner of the CNC Racing and Lightech brands, further expands its product offering by adding Braking’s high-performance motorcycle and bicycle brake systems to its Group.
Founded in 1990 and part of Sunstar Engineering since 2004, Braking specializes in motorcycle brake systems for the aftermarket, as well as bicycle brake systems for both OEMs and the aftermarket, with a strong presence in the off-road segment.
Braking’s catalog includes innovative, patented solutions covering all components of brake systems. The brand’s quality and expertise are internationally recognized, as demonstrated by the professional teams that use Braking products.
The integration of Braking into SEFO Group marks a new phase of development with the following key objectives:
- Cooperation in international distribution, particularly in the aftermarket.
- Expansion of the product portfolio with new technical solutions.
- Implementation of accessories in the bike and e-bike sectors.
- Commercial and industrial alignment in production.
Wally Palen, Senior Executive Officer for Europe and the Americas at Sunstar Engineering, stated, “In our motorcycle business, we have decided to place a greater strategic focus on our OEM operations for Europe and the Americas. Therefore, we are delighted that Braking will continue its journey as part of SEFO Group.”
Luca Fornaini, CEO of SEFO Group, commented, “By welcoming Braking to the Group, we aim to diversify SEFO’s product range by incorporating an internationally recognized brand with strong expertise while also gaining exposure to an interesting complementary industry like the bicycle segment. Following the Lightech and Braking deals, we continue to reinforce our stable growth path, as determined with Metrika, our shareholder, while remaining vigilant for new opportunities that may arise.”
To ensure continuity for Braking’s customers, Laura Borsari will continue as Managing Director. With 25 years of experience at Braking, Ms. Borsari has been instrumental in expanding the brand and developing new segments, such as bike and e-bike.
Sefo was assisted by Alessandro Floridia of DFCB Finance as M&A advisor, by Roberto Rio, Elmar Zwick, Elisabetta Pero, Giulia Petraroia, Sharon Pedroni and Francesco Bernardi of the law firm LMCR for legal and contractual aspects, by Domenico D’Elia, Tommaso Sacchi and Francesca Firpo of Poggi & Associati for the tax aspects of the transaction and by Renato Vigezzi, Davide Bordo, Alessandro Paravisi and Francesco Mariani of Accuracy for accounting aspects.
Sunstar was assisted by Maria Adele De Luca, Roberto Caccia and Federica Brevetti of the law firm B&C Legal for legal and contractual aspects and by Luigi Filippini, Luca Zanardi, Matteo Bianchi and Lorenzo Consonni of B&C Tax for the tax aspects of the transaction.
