Allegrini (Metrika) breaks into the specialized e-commerce for hotellerie by acquiring the online platform hotelify.com and strenghtens its detergent business with cliners.

27 September 2022
Milan, 22 September 2022 – Allegrini Group (controlled by Metrika Fund), historical Italian group active in the chemical sector with a wide range of productions in professional detergents and cosmetics for hotellerie, has concluded two important acquisitions that strengthen its presence in the business of detergent products for professional laundries and sanction its official entry into the e-commerce for the supply of amenities and accessories at 360 degrees for the hospitality world. With the Hotelify transaction, Allegrini continues the progressive balancing of the two business units, bringing the cosmetics division weight to 50 percent of the Group’s entire business.

As part of the strategic development process outlined by its shareholders, Allegrini has concluded the acquisition of Hotelify, a Bologna-based company that is a leader in the online sale of products, particularly amenities for hotels, b&b’s and all types of hospitality facilities. The acquisition allows Allegrini Group to provide itself with a proprietary online platform for b2b sales in the hotellerie channel, already used by more than 20 thousand customers in Italy and abroad.

At the same time, Allegrini completed the acquisition of Cliners, a company operating in the professional laundry channel, enabling the Group to access it directly with the necessary technical expertise and adequate sales force, with the goal of achieving national leadership in this important market niche. Moreover, by internalizing both administration and production in Allegrini, significant industrial synergies are expected.

“With these two acquisitions, Allegrini accelerates its growth process in the historical markets in which it operates: in industrial laundry, we complete the range of products indicated for very specific consumer targets; with Hotelify, on the other hand, the Group diversifies its go-to-market strategy with a proprietary platform dedicated to the hotellerie world,” said Maurizio Allegrini, CEO of Allegrini Group.

“The variety of sectors covered by Allegrini allows it to meet the needs of increasingly differently structured customers while retaining a marked vocation for innovation and a strong sensibility to corporate sustainability issues,” he added. Allegrini is today a leading chemical company in the production of professional detergents and cosmetics for hotellerie through the development and marketing of environmentally friendly products. Allegrini, since October 2020, is controlled by the private equity fund Metrika alongside the historical shareholders Maurizio and Ottaviano Allegrini, respectively CEO and Managing Director of the cosmetics division, operates in 47 countries worldwide and employs a total of 140 people.

Allegrini has been assisted in the acquisition of Hotelify by Riccardo Papetti, Laura Cinquini and Alessandro Carbone of the law firm Advant NCTM for the legal and contractual aspects; Alberto Russo, Alessandro Manias and Stefano Gentile of the tax firm Russo De Rosa Associati for the tax aspects of the transaction; Andrea Longoni, Agnese Camertoni and Francesco Brizzi of KPMG for the accounting aspects of the transaction.

Hotelify’s shareholders have been assisted by Federico Dettori e Matteo Canonico of the legal firm Gianni & Origoni for contractual aspects and by Carlo Stanzani for the accounting aspects.

With regard to the acquisition of Cliners, Allegrini has been assisted by Riccardo Papetti, Laura Cinquini and Giovanni Garofalo of the law firm Advant NCTM for the legal and contractual aspects; Alberto Russo, Alessandro Manias and Alessia Boddi of the tax firm Russo De Rosa Associati for the tax aspects of the transaction; and Andrea Longoni, Agnese Camertoni and Francesco Brizzi of KPMG for the accounting aspects of the transaction.

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Metrika SGR S.p.A.

SGR Registered in the register pursuant to ART. 35 of the TUF at Banca d'Italia, AIF Managers Section, at number 173, on 30/07/2019


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